The Copa CocaCola tournament is a platform meant to discover the next generation of great footballing talents that abound within the shores of this country. The beverage company has always been at the fore front of developmental football especially at the grassroots for some time now and the initiative has brought about positive developments in the lives of the participants so far.
In a statement signed by the media partner for the tournament, Stingomania360 ‘’there is need for multinational corporations to engage the youths of this country actively in developmental initiatives like this. Football talents abound in this country that need to be discovered urgently before they waste away, that is why we at CocaCola are investing in projects like this because these youths are the leaders of tomorrow. The tournament has achieved some of its objectives as some of the products from the 2010 final are now in the national U17 camp’’.
Also speaking on the tournament, the Marketing Director of NBC, Austin Ofomba opined that ‘’many football talents abound at the grassroots, they are almost inexhaustible. They need to be discovered and nurtured properly, the likes of Cristiano Ronaldo and Messi were discovered at the grassroots too, we are very proud to be associated with a project like this’’.
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